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提高媒体素养,以应对数字短视频平台的信息碎片化:一个跨部门研究
Tian Yu1, Cheng Wei2, Meng Na3
1Marketing Department, Guangdong Finance & Trade Vocational College, Guangdong, 510445, China.
Scientific reports
|December 10, 2025
概括
媒体素养提高了年轻人与数字内容的互动方式,促进了批判性思维和在短视频平台上的多样化曝光. 社会影响进一步增强了这些媒体素养成果.
科学领域:
- 数字媒体研究 数字媒体研究
- 通信研究研究 通信研究
- 心理学 心理学 心理学
背景情况:
- 导航数字信息需要媒体素养.
- 在短视频平台上,信息碎片化很普遍.
- 代人Z与数字媒体的接触需要了解他们的媒体素养.
研究的目的:
- 调查媒体素养和对信息碎片化的看法之间的关系.
- 检查媒体素养如何影响媒体曝光多样性和批判性参与.
- 探索社会影响对媒体素养成果的调节作用.
主要方法:
- 在中国广东省,对473名Z世代参与者的定量研究.
- 人口代表性的分层随机抽样.
- 部分最小平方结构方程建模 (PLS-SEM) 来分析相互关系.
主要成果:
- 媒体素养增强了认知控制,促进了对各种内容的有意参与.
- 社会影响积极调节媒体素养和批判性参与之间的联系.
- 支持性的社会环境放大了媒体素养的好处.
结论:
- 媒体素养对于有效的数字内容参与至关重要.
- 社会认知理论 (SCT) 的原则适用,强调社会环境的影响.
- 调查结果为改善教育,政策和平台设计中的媒体素养策略提供了信息.
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