指令与减少的包装前面标签:意大利消费者对营养分数和NutrInform电池反应的差异
Nazarena Cela1, Federica Quintiero2, Cinzia Ferraris2
1University of Gastronomic Sciences, 12042 Bra, Italy.
Foods (Basel, Switzerland)
|December 11, 2025
概括
营养分数 (NS) 和NutrInform电池 (NIB) 的前包标签在指导更健康的食物选择方面表现出不同的有效性. 消费者的年龄和标签阅读习惯显著影响人们的看法,与偏食倾向不同.
科学领域:
- 食品科学 食品科学 食品科学
- 消费者行为 消费者行为
- 营养标签上的营养成分.
背景情况:
- 包装前方 (FoP) 的营养标签旨在简化食物选择.
- 营养分数 (NS) 和NutrInform电池 (NIB) 是具有不同设计的突出的FoP系统.
- 消费者对FoP标签的反应各不相同,需要对影响因素进行研究.
研究的目的:
- 为了比较消费者对NS和NIB标记的食品的健康感知 (HP) 和购买意愿 (WTB).
- 调查个人特征如何预测消费者对不同FOP标签的反应.
- 为促进更健康的饮食提供有效的FOP标签系统的选择信息.
主要方法:
- 一项在线调查评估了意大利消费者 (n=436) 的酸奶和果的HP和WTB.
- 这些产品的营养素质各不相同 (高,中,低),标有NS和NIB.
- 统计分析检查了社会人口统计学,购买行为和认知因素的影响.
主要成果:
- 在NS和NIB之间观察到HP和WTB的显著差异,这取决于产品类型和营养特征.
- 消费者的年龄,阅读标签的频率和在购买决策中的作用预测了回应,特别是对于高质量的产品.
- 神经性偏食倾向和认知能力在两个标签之间没有显著区分HP和WTB.
结论:
- 像NS和NIB这样的FoP标签的有效性是复杂的,并且取决于上下文.
- 消费者特征,特别是年龄和标签参与度,在解释营养信息方面起着至关重要的作用.
- 结果为设计更好的FoP标签提供了洞察力,以支持知情,更健康的食物选择.
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