高速公路拥堵是否影响游客在假期进行自驾旅行的意图?-混合方法研究的证据
Acta psychologica
|December 11, 2025
概括
假日高速公路的拥堵会引起负面情绪和口碑,但不会阻止未来的自动驾驶旅行. 乐观和旅行频率减轻了这些影响,为旅行管理提供了洞察力.
科学领域:
- 旅游管理 旅游管理
- 交通心理学 交通心理学
- 行为经济学是一种行为经济学.
背景情况:
- 假期自动驾驶旅游业正在增长,但高速公路拥堵仍然是一个重大挑战.
- 了解游客对拥堵的看法对于管理旅行行为和满意度至关重要.
- 现有的研究缺乏系统的方法来测量感知高速公路拥堵及其对未来旅行意图的影响.
研究的目的:
- 调查假期自驾游客对高速公路拥堵的看法.
- 探索将感知拥堵与未来自动驾驶旅行的意图联系在一起的机制.
- 开发和验证一种测量尺度,用于感知高速公路拥堵.
主要方法:
- 一种混合方法的方法,结合了定性深度访谈和定量调查.
- 基于理论分析来确定被感知拥堵的维度.
- 部分最小平方结构方程建模 (PLS-SEM) 使用SmartPLS进行定量数据分析 (N=414).
主要成果:
- 高速公路拥堵导致负面情绪和负面口碑.
- 感知到的拥堵并没有显著降低未来假期自动驾驶旅行的意图.
- 乐观和自动驾驶的旅行频率可以缓解拥堵,情绪和口碑之间的关系.
结论:
- 为感知高速公路拥堵开发了一种新的,经过验证的尺度.
- 情感事件理论 (AET) 被扩展到解释旅游者对拥堵的反应.
- 提供了可操作的见解,用于在高峰旅行期间管理高速公路拥堵,以增强旅游体验.
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