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对观众满意度的行为洞察:分析K文化舞蹈参与中的情感和认知因素
Hyesung Yun1, Miyoung Park2, Chang Hwan Choi3
1Visiting Professor, Department of Culture and Art, Dankook University, South Korea.
PloS one
|December 12, 2025
概括
观众对韩国传统舞蹈的满意度是由认知欣赏,情感反应和环境质量驱动的,而不是人口统计数据. 这些心理因素普遍影响不同受众群体的享受.
科学领域:
- 表演艺术表演艺术
- 文化研究 文化研究
- 心理学 心理学 心理学
背景情况:
- 越来越多的全球对韩国传统舞蹈的兴趣通过韩国浪潮 (Hallyu).
- 在这个领域,对观众满意度的经验研究有限.
- 理论依据是预期-不确认理论和三方态度模型.
研究的目的:
- 调查影响观众对韩国传统舞蹈满意度的因素.
- 检查个人取向,情绪/认知反应和环境因素的作用.
- 推进对观众参与传统表演艺术的理解.
主要方法:
- 对272名观众参加韩国传统舞蹈表演的调查.
- 使用了经过验证的20项调查问卷,可靠性很高 (克朗巴赫的α≥0.78).
- 采用多重回归和定量回归分析.
主要成果:
- 认知欣赏 (β=0.368),情绪反应 (β=0.289) 和环境质量 (β=0.357) 显著预测了满意度,解释了72%的差异.
- 诸如年龄,性别,婚姻状况和职业等人口统计因素对影响微小至微不足道.
- 心理经验是所有受众群体满意度的强有力的预测指标.
结论:
- 观众对韩国传统舞蹈的满意度主要是由心理和环境因素驱动的,而不是人口统计学.
- 调查结果表明,美学体验中存在文化偶然性,特别是环境质量的强烈影响.
- 提供理论见解和实践策略,以增强传统表演艺术体验.
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