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Updated: Jan 7, 2026

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

Published on: August 28, 2017

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描述电子烟预防视频广告的客观特征:内容分析

Bonjoo Gu1, Sarah D Kowitt2, Youjin Jang3

  • 1Hussman School of Journalism and Media, University of North Carolina at Chapel Hill, Chapel Hill, North Carolina.

American journal of preventive medicine
|December 13, 2025
PubMed
概括

这项研究分析了针对青少年的302个电子烟预防视频广告的客观特征. 尼古丁成和有害化学物质是关键的主题,现场表演和音乐是常见的. 调查结果有助于未来广告活动的开发.

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