提供的一系列环保标签是否会改变其对餐饮选择的影响? 一个在线随机对照试验
Elizabeth Biggs1, Emma E Garnett1, Rachel Pechey2
1Nuffield Department of Primary Care Health Sciences, University of Oxford, Radcliffe Observatory Quarter, Oxford, OX2 6GG, UK.
BMC public health
|December 13, 2025
概括
显示的各种环境影响生态标签显著影响可持续的饮食选择. 在促进可持续的食品选择方面,更广泛的生态标签 (A-E) 比狭窄的范围更有效.
科学领域:
- 行为科学是一种行为科学.
- 环境心理学环境心理学
- 消费者行为 消费者行为
背景情况:
- 消费者对环境可持续食品的选择可能会受到环保标签的影响.
- 生态标签的有效性可能取决于可用的餐饮选择对环境的影响的比较.
研究的目的:
- 调查环保标签价值范围如何影响消费者选择可持续食品.
- 测试不同的生态标签表现对环保意识的食品选择的影响.
主要方法:
- 一项随机对照试验,涉及2646名英国参与者.
- 参与者评估了五种选择餐饮的场景,每个场景有三个现实的餐饮选择.
- 干预组接触到不同的环保标签值组合 (A-E),而对照组没有看到任何环保标签.
主要成果:
- 与对照组相比,生态标签一般不鼓励选择最不可持续的食物.
- 展示的各种生态标签对可持续的饮食选择的影响最小,除了一个例外.
- 与最广泛的范围 ("A", "C", "E") 相比,统一的"C"生态标签评级显著减少了可持续选择.
结论:
- 最广泛的生态标签似乎比最窄的范围更有效地促进可持续的饮食选择.
- 关于中间范围的生态标签对消费者选择的影响的证据有限.
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