国家赞助:对政府影响者的私人监管
Taylor Annabell1, Catalina Goanta1, Thijs Kelder1,2,3
1Molengraaff Institute for Private Law, Utrecht University, Utrecht, Netherlands.
概括
政府越来越多地使用影响者进行公共沟通,模糊了与商业营销的界限. 这项研究检查了荷兰政府与影响者签订的合同,揭示了公众利益活动中透明度和货币化方面的见解.
科学领域:
- 社会科学 社会科学 社会科学
- 沟通研究 沟通研究
- 公共政策 公共政策
背景情况:
- 建立在社会关系基础上的影响力营销正在扩展到商业用途之外.
- 全球各国政府现在与影响者合作,开展公共利益活动 (例如,卫生,金融).
- 政府与影响者合作的动态和监管监督在很大程度上是未知的.
研究的目的:
- 调查政府如何利用影响者进行公共沟通.
- 分析政府与影响者广告合同的特点.
- 在这些公共活动中,批判性地评估金融交易的透明度.
主要方法:
- 对1302页文档进行定性内容分析.
- 对向荷兰政府 (2020-2024) 提出的10项信息自由请求的审查.
- 专注于政府实体和影响者之间的广告合同.
主要成果:
- 对荷兰政府影响者合同的分析揭示了这些合作的具体特征.
- 这项研究揭示了政府支持的影响者活动中的货币化过程.
- 强调了政府与影响者的金融交易中的透明度问题.
结论:
- 了解政府对影响者的使用对于识别国家宣传策略至关重要.
- 呼吁制定更明确的监管框架来管理政府沟通,类似于商业广告规则.
- 需要进一步研究公共部门影响力营销对伦理和透明度的影响.
相关概念视频
Regulation of Expression Occurs at Multiple Steps
3.8K
3.8K
Regulation of Expression Occurs at Multiple Steps
25.6K
Gene expression can be regulated at almost every step from gene to protein. Transcription is the step that is most commonly regulated. This involves the binding of proteins to short regulatory sequences on the DNA. This association can either promote or inhibit the transcription of a gene associated with the respective sequence.
Transcription results in the generation of precursor (pre-mRNA) that consists of both exons and introns, which needs further processing before being translated to a...
Transcription results in the generation of precursor (pre-mRNA) that consists of both exons and introns, which needs further processing before being translated to a...
25.6K
Drug Control Governance: Regulatory Bodies and Their Impact
462
Drug control governance involves the oversight and regulation of pharmaceuticals to ensure their safety and efficacy while preventing illegal drug use and trafficking. Regulatory bodies, including the US Food and Drug Administration (FDA) and the European Union's European Medicines Agency (EMA), play a central role in this process. These agencies evaluate the safety and efficacy of drugs before they can be marketed. They fund clinical trials and assess the benefits and risks associated with...
462
Regulation of Expression at Multiple Steps
1.3K
The gene expression in cells is regulated at different stages: (i) transcription, (ii) RNA processing, (iii) RNA localization, and (iv) translation. Transcriptional regulation is mediated by regulatory proteins such as transcription factors, activators, or repressors—these control gene expression by initiating or inhibiting the transcription of genes. Once a precursor or pre-mRNA is produced, it undergoes post-transcriptional modification, including 5' capping, splicing, and the...
1.3K
Self-Regulation
196
Self-regulation, also known as self-control, encompasses a range of cognitive and behavioral processes that allow individuals to adjust their internal states and outward actions to align with socially acceptable norms and long-term goals. It plays a fundamental role in adaptive functioning, from resisting impulsive behaviors to persisting through challenging tasks. While its benefits are widely recognized, self-regulation is not limitless. Muraven and Baumeister's theory posits that...
196
Regulation of Hormone Secretion
6.0K
Regulation of hormone secretion is a finely tuned orchestration driven by various types of stimuli, encompassing neural, humoral, and hormonal signals. Environmental cues instigate neural stimuli, where action potentials traverse nerve fibers to reach their designated targets. An illustrative scenario is the body's response to stress, wherein the sympathetic nervous system releases epinephrine from the adrenal glands, inducing the well-known 'fight or flight' reaction.
Humoral...
Humoral...
6.0K


