低成本的酒精产品占了美国42个州私有化的场外酒精销售中不成比例的份额
Doris G Gammon1, Mary Catharine McKeithen1, Jennifer Gaber1
1RTI International, Durham, North Carolina, USA.
Journal of studies on alcohol and drugs
|December 15, 2025
概括
美国42个州的酒精销售中有很大一部分涉及低价产品,即饮饮料的供应和销售大幅增长. 价格保持在每标准饮料2.00美元以下.
科学领域:
- 公共卫生 公共卫生
- 酒精政策 酒精政策
- 消费者行为 消费者行为
背景情况:
- 在美国42个州,私有化非本地酒精销售普遍存在.
- 了解酒精产品的可用性,定价和销售对于公共卫生倡议至关重要.
- 价格较低的酒精产品可能会不成比例地影响消费模式和相关危害.
研究的目的:
- 评估酒精产品的可用性,销售和价格在私有化的非场地酒精市场.
- 量化低价酒精产品 (标准饮料≤1.00美元) 的销售市场份额.
主要方法:
- 利用了来自28个许可证和14个控制状态的NielsenIQ零售扫描器数据 (2018年11月至2023年11月).
- 分析了最新的一年 (2022-2023) 的产品可用性,标准饮料价格和销售额,并与最早的一年 (2018-2019) 相比.
- 定量化销售市场份额为价格为0.50美元,0.75美元和1.00美元或以下的产品.
主要成果:
- 从2018-2019年到2022-2023年,所有酒精类型的产品可用性都增加了 (+7.4%至+67.0%).
- 酒 (-8.0%) 和葡萄酒 (-10.7%) 的销售额下降,但烈酒 (+7.4%) 和即饮饮料 (RTD) (+68.6%) 的销售额增加.
- 在2022-2023年,许可州的57.4%的销售额为每种标准饮料≤1.00美元;大量的酒,葡萄酒和RTD销售额也属于这个价格类别.
结论:
- 美国42个州的大量酒精销售集中在价格较低的产品中.
- 准备饮用饮料的市场在供应和销售方面都大幅扩大.
- 对酒精定价和销售的持续监测对于为公共卫生战略提供信息至关重要.
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