伊朗广播电视频道上食品广告的内容分析
Zahra Mohammadzadeh1, Taraneh Movahhed1, Bahareh Sanaee1
1Department of Pediatric Dentistry, School of Dentistry, Mashhad University of Medical Sciences, Mashhad, Iran.
Journal of family medicine and primary care
|December 17, 2025
概括
在伊朗电视台上,卡里欧基食品的广告比非卡里欧基食品的广告更频繁. 这种对媒体内容的分析可以通过解决食品广告来制定改善公共口腔健康的策略.
科学领域:
- 公共卫生 公共卫生
- 媒体研究 媒体研究
- 营养科学 营养科学
背景情况:
- 大多数广告食品都会导致牙.
- 分析食品广告对于减少空性食品推广至关重要.
- 这项研究重点关注伊朗电视广告中的口腔健康相关内容.
研究的目的:
- 分析伊朗伊斯兰共和国广播 (IRIB) 电视频道播出的口腔健康相关广告的内容.
- 识别食品广告的特征,特别是造成的广告.
- 为卫生政策制定者和媒体战略提供见解.
主要方法:
- 来自五个IRIB电视频道的广告在8周内被录制.
- 研究人员制作的检查清单被用来评估广告频率.
- 我们分析了广告的致癌性,吸引力,表演方法,艺术技巧和目标受众,并使用了chi-squared和t测试进行比较.
主要成果:
- 食品广告占所有广告的52.9%,而食性食品占65.5%.
- 软出售方法是普遍存在的 (74.7%的食性食品).
- 音乐和近距离拍摄是分别用于非心脏病引起的食物和心脏病引起的食物的常见艺术技巧.
结论:
- 在伊朗电视上,卡里奥基因食品广告比非卡里奥基因食品广告更为普遍.
- 这些发现可以指导卫生政策制定者制定减轻消极口腔健康影响的策略.
- 广告中的媒体策略显著影响消费者的食物选择.
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