吸引新患者的数字营销:血管外科办公室的横截面研究
Alex Lazzari Dornelles1,2, Fabricio Rodrigues Santiago3, Graciela Aparecida Pelegrini4
1Angioclínica, Chapecó, SC, Brasil.
Jornal vascular brasileiro
|December 17, 2025
概括
社交媒体营销显著提高了患者的获取和医疗实践的收入. 利用社交网络传播健康信息对医生和患者都有好处,推动实践的增长.
科学领域:
- 医疗营销 医学营销
- 数字健康传播数字健康传播
- 患者参与策略 患者参与策略
背景情况:
- 社交网络对于人际联系和健康信息传播越来越重要.
- 平台的范围从诊断和治疗细节到医疗程序.
- 这项研究调查了社交媒体在吸引新患者到医疗诊所中的作用.
研究的目的:
- 评估社交媒体利用对血管学和血管外科实践中患者吸引力的影响.
- 量化社交媒体营销对实践收入的影响.
主要方法:
- 一项研究是在一个私人血管外科手术办公室进行的.
- 在2022年1月至2023年12月期间,从604名患者收集了数据.
- 一个由办公室工作人员管理的电子注册系统被用于数据收集.
主要成果:
- 41%的患者通过社交媒体广告发现了这种做法.
- 该研究观察到,在分析期间,实践收入增加了38%.
- 女性患者占总患者样本的77%,男性占23%.
结论:
- 社交媒体的存在对新患者的获取和收入产生产生了积极的影响.
- 数字营销,包括社交媒体,是医疗保健领域日益增长的趋势.
- 整合社交网络进行健康信息共享为医疗保健提供者和患者提供了相互利益.
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