用户生成内容作为健康信息来源的感知在戒烟中的移动干预:焦点小组研究
Michael Wakeman1,2, Lydia Tesfaye1,3, Tim Gregory4
1Division of Intramural Research, National Institute on Minority Health and Health Disparities, 11545 Rockville Pike, Rockville, MD, 20852, United States, 1 3015944743.
JMIR human factors
|December 17, 2025
概括
来自社交媒体的用户生成内容是吸烟戒烟健康信息的可接受来源. 这种方法提供了真实的,多样化的支持,有可能提高干预的有效性.
科学领域:
- 数字健康数字健康
- 行为科学 行为科学
- 公共卫生 公共卫生
背景情况:
- 健康信息对于戒烟干预至关重要.
- 传统的方法 (专家或受众生成) 可能是有限的.
- 来自开放平台的用户生成内容 (UGC) 提供了一个替代的消息源.
研究的目的:
- 评估从Twitter (X) 获取的UGC对于戒烟信息的可接受性.
- 在移动干预 (退出旅程) 中确定传递信息的最佳时间和频率.
主要方法:
- 12个虚拟焦点小组与38名年轻成年吸烟者 (18-29岁,低SES).
- 基于技术接受和使用统一理论 (UTAUT) 的演性主题分析.
- 分析信息情绪 (负面,中性,积极).
主要成果:
- 超过一半的报价 (51.9%) 对UGC是积极的.
- 被认为是真实的,有用的,不重复的UGC支持.
- 参与者更喜欢每天≤3个消息,最好是在渴望之前;建议内容选和定制.
结论:
- 在戒烟干预中,UGC是健康信息的可接受来源.
- 用独特的,有说服力的内容,UGC可以提高干预的有效性.
- UGC适用于各种健康状况,为行为干预提供大量,简短,叙事内容.
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