量化密歇根州农村地区采用电动汽车的实际和感知障碍
Sabina Tomkins1, Sally Yin2, Parth Vaishnav3
1School of Information, University of Michigan, Ann Arbor, USA. stomkins@umich.edu.
Scientific reports
|December 18, 2025
概括
农村居民对电动汽车 (EV) 的兴趣很低,只有5%的人考虑电池电动汽车 (BEV). 关于收费和成本的错误信息对采用有重大影响,强调需要有针对性的信息宣传活动.
科学领域:
- 运输研究 运输研究
- 消费者行为研究研究
- 能源政策 能源政策
背景情况:
- 电动汽车 (EV) 的采用对于脱碳目标至关重要.
- 国家调查显示,对电动汽车的兴趣比农村地区更高.
- 了解农村消费者的限制和看法对于公平的电动汽车转型至关重要.
研究的目的:
- 评估密歇根州农村居民对采用电动汽车 (EV) 的限制和态度.
- 确定影响农村社区电池电动汽车 (BEV) 普及的具体障碍和错误信息.
- 评估信息干预的潜力,以纠正误解.
主要方法:
- 对大约1000名密歇根州农村居民进行调查.
- 分析受访者对电动汽车充电,续航里程和成本的态度.
- 感知限制与估计的客观可行性进行比较.
主要成果:
- 只有5%的农村受访者会选择电池电动汽车 (BEV) 作为他们的下一辆汽车.
- 存在重大错误信息:42%的人怀疑家庭充电,30%的人不知道附近的公共充电器,35%的人引用成本.
- 估计的可行性与人们的看法相矛盾:75%的人可以使用2级充电,49%的人在附近有快速充电器,65%的人能负担得起合适的BEV.
结论:
- 农村居民对BEV可行性表现出显著的悲观情绪,56%的人是错误的悲观主义者.
- 有针对性的信息宣传活动可以解决有关收费基础设施和所有权总成本的误解.
- 克服这些态度障碍是增加农村电动汽车采用的关键.
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