人形机器人如何影响食品服务行业的消费者偏好?
Lindsay McShane1, Nükhet Taylor2, Theodore J Noseworthy3
1Sprott School of Business, Carleton University, Canada.
Appetite
|December 19, 2025
概括
消费者对餐厅自动化的反应取决于机器人的外观. 人形机器人虽然具有潜在的效率,但由于被认为是人类替代品,可能会对餐厅的评价产生负面影响,从而影响消费者的赞助.
科学领域:
- 消费者行为 消费者行为
- 服务行业中的机器人技术
- 人与机器人的交互
背景情况:
- 食品服务公司越来越多地采用机器人来提高效率和降低成本.
- 食品服务中的机器人形式各不相同,从通用的人形到专业设计.
- 服务机器人的出现可能会影响消费者的认知和赞助.
研究的目的:
- 调查人形机器人与非人形机器人对消费者赞助和餐厅评价的影响.
- 探索消费者对食品服务中机器人劳动的反应的根本原因.
主要方法:
- 两项在线研究与成年参与者进行.
- 研究1研究了消费者对使用机器人与人类准备食物的餐厅的评价.
- 第二项研究调查了被认为是人类替代品和餐厅道德的调解作用.
主要成果:
- 当机器人准备食物时,消费者对餐馆的评价不那么有利,对人形机器人有更强烈的负面反应.
- 人形机器人导致了更强烈的推断,即取代人类工人.
- 人类机器人取代人类的看法降低了餐厅的感知道德.
结论:
- 食品服务中使用的机器人的形式对消费者的看法和评估产生了重大影响.
- 餐厅管理人员应该考虑与机器人的外观,特别是人形形式相关的道德含义和消费者的推断.
- 结果为管理食品服务行业向自动化过渡提供了洞察力.
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