在短视频平台上传播甲状腺癌信息的质量和传播 跨平台评估
Xiaoran Zheng1, Qiankuan Li2, Lu Jin3
1Department of Internal Medicine, Handan Fukang Hospital, Handan, 056003, Hebei, China. 15233626599@163.com.
Scientific reports
|December 22, 2025
概括
短视频平台提供健康信息,但甲状腺癌内容质量各不相同. 比起Kwai和Rednote的视频,TikTok视频的质量和参与度通常要高,这凸显了基于证据的内容推广的必要性.
科学领域:
- 数字健康数字健康
- 卫生沟通健康沟通
- 在瘤学瘤学.
背景情况:
- 短视频平台是越来越重要的健康信息来源.
- 这些平台上的甲状腺癌 (甲状腺癌) 内容的质量和传播程度尚不清楚.
研究的目的:
- 分析主要短视频平台上的甲状腺癌视频的特征,质量和参与模式.
- 为了比较内容质量和不同平台和创作者类型的观众互动.
主要方法:
- 来自TikTok,Kwai和Rednote的1248个甲状腺癌视频的横截面分析 (2025年2月5日至10日).
- 使用JAMA,GQS,mDISCERN和PEMAT标准评估视频特征 (来源,持续时间,参与度) 和质量.
主要成果:
- 与Kwai和Rednote相比,TikTok视频的持续时间更长,参与度更高,整体质量更好.
- 医疗保健专业人员和机构制作了更高质量的内容,而独立创作者则推动了更多的观众互动 (评论,分享).
- 专注于知识的内容更可靠;患者视频博客获得了更多的参与. 参与度指标与彼此有很强的相关性,但与质量有很弱/负相关性.
结论:
- 在短视频平台上的甲状腺癌内容的信息质量和受众覆盖率之间存在很大的差距.
- 提高基于证据的内容的可见性需要增加专业参与,凭证验证和算法改进.
- 促进公共卫生素养需要解决内容受欢迎程度和信息严格性之间的差异.
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