在线药房的采用和消费者认知:对现有文献的系统审查
Shamsuzzaman Ansari1,2, Sudhinder S Chowhan1, Sarthak Sengupta3
1School of Pharmaceutical Management, Indian Institute of Health Management Research (IIHMR) University, Jaipur, IND.
Cureus
|December 23, 2025
概括
在线药房提供方便和较低的价格,推动采用. 消费者人口统计和信任显著影响购买决策,突出了需要改进服务的领域.
科学领域:
- 医疗保健服务研究 医疗服务研究
- 消费者行为分析 消费者行为分析
- 数字健康趋势 数字健康趋势
背景情况:
- 在线药房 (电子药房) 提供方便的药物送达.
- 增加的采用是由较低的价格,药物的可用性和易于获取驱动的.
- 了解消费者看法对于电子药房的增长至关重要.
研究的目的:
- 系统地审查有关在线药房商业模式,消费者特征和态度的文献.
- 确定影响消费者采用电子药房的关键驱动因素和障碍.
- 综合当前关于消费者对在线药品服务的看法研究.
主要方法:
- 从2020年1月到2024年1月进行了全面的文献搜索.
- 使用的数据库:SCOPUS,PubMed,科学网络.
- 收录标准:英语语言,消费者认知重点,全文文章;24篇从1700多个初步结果中选择.
主要成果:
- 女性和中年人 (35-74岁) 是频繁使用在线药店的用户.
- 便利性,折扣和产品的可用性是采用的主要驱动因素.
- 信任,物流和定价是影响选择的关键消费者优先事项.
结论:
- 在线药房的采用是由人口统计学,便利性和价格决定的.
- 建立消费者信任和优化物流对于电子药房的成功至关重要.
- 随着技术进步和消费者行为转变,在线药房景观正在不断发展.
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