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使用扫描仪自动检测数字酒精营销:一种集成的深度学习方法

Florentine Martino¹, Navoda Liyana Pathirana¹, Luai Saif²

¹Institute for Health Transformation, Global Centre for Preventive Health and Nutrition, Faculty of Health, Deakin University, Geelong, Australia.

Drug and alcohol review

|December 26, 2025

概括

一个新的AI系统,SCANNER Alcohol,准确地检测到品牌级别的在线酒精营销. 该工具通过监控数字活动和促进酒精广告问责制来帮助公共卫生.

科学领域:

数字健康数字健康
人工智能在公共卫生中的作用
营销监督营销监督营销监督

背景情况:

酒精营销显著影响消费,特别是在年轻人和重饮者中.
数字平台使得有针对性和沉浸式的酒精广告成为可能.
监控在线酒精营销是具有挑战性的,因为它的动态和不透明的性质.

研究的目的:

介绍SCANNER酒精,一个人工智能支持的系统,用于品牌级别的酒精营销检测.
评估系统在线识别酒精品牌的准确性和现实性能.
提供公共卫生监督和监管问责制的工具.

主要方法:

开发了使用对象检测 (标志) 和OCR (文本) 的SCANNER Alcohol,用于134个酒精品牌.
在注释数据集上训练系统,并使用机器学习指标进行验证.
在社交媒体数据上评估现实世界的性能,与手动编码进行比较.

主要成果:

扫描仪酒精实现了高精度:平均精度为0.94,回忆率为0.96,F1得分为0.95.
在社交媒体视频中正确识别了98.9%的酒精品牌帖子,低于6.7%的错误发现率.
在检测酒精营销内容方面表现出高精度和低噪音.

结论:

扫描器酒精是第一个自动化,品牌级数字酒精营销监控系统.
它的高精度和道德设计使其成为一种有价值的公共卫生监测工具.
提供了一个可扩展的解决方案,以支持监管工作,并减少与酒精有关的危害.

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