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探索可持续饮食驱动因素:一个扩展的TPB方法,在意大利南部接受替代蛋白质
Gennaro Civero1, Gennaro Punzo1, Debora Scarpato1
1Department of Economic and Legal Studies, University of Naples Parthenope, via Generale Parisi 13, 80132 Naples, Italy.
Nutrients
|December 31, 2025
概括
个人道德规范强烈推动消费者追求可持续饮食,影响态度和环境问题. 社会背景和道德认同是采用替代蛋白质的关键,例如基于昆虫的,培养的和基于植物的选择.
科学领域:
- 食品科学和消费者行为
- 环境可持续性和饮食选择
- 食品采用心理学的心理学.
背景情况:
- 调查消费者采用替代蛋白质 (以昆虫为基础,培养肉,植物为基础) 来实现可持续饮食.
- 将计划行为理论 (TPB) 扩展到包括个人道德规范和环境问题.
- 了解食品选择中的伦理和规范驱动因素.
研究的目的:
- 分析影响消费者对替代蛋白质消费的行为意图的因素.
- 评估TPB构造,道德规范,环境问题和采用意图之间的关系.
- 确定促进可持续饮食转型的关键预测因素.
主要方法:
- 调查数据收集了意大利南部坎帕尼亚地区948名居民的调查数据.
- 部分最小平方结构方程建模 (PLS-SEM) 用于数据分析.
- 评估TPB构造,个人道德规范,环境问题和行为意图之间的关系.
主要成果:
- 个人道德规范是行为意图的最强有力的预测因素,影响态度和环境问题.
- 主观规范通过强化道德规范和感知行为控制来影响意图.
- 经典的TPB构造表明对采用替代蛋白质的直接影响有限.
结论:
- 消费者的可持续食品意图主要是由道德认同和社会背景塑造的,而不仅仅是态度.
- 文化敏感的策略应侧重于加强道德和规范动机.
- 研究结果支持促进替代蛋白质用于环境可持续的饮食.
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