在两个随机对照试验中,基于"自然性"价值的叙事干预对接种疫苗接受的有效性
Jiehu Yuan1, Yucan Xu1, Qiuyan Liao2
1School of Public Health, Li Ka Shing Faculty of Medicine, The University of Hong Kong, Hong Kong, China.
NPJ vaccines
|January 6, 2026
概括
叙述性疫苗沟通,强调价值观,促进接受,而不仅仅是事实. "免疫培训师"的信息改善了父母和成年人对流感疫苗接种的意图和接收.
科学领域:
- 公共卫生 公共卫生
- 卫生沟通健康沟通
- 行为科学 行为科学
背景情况:
- 传统的疫苗风险沟通往往无法提高接种疫苗的接受度,因为它忽视了普通人的价值观.
- 基于价值的叙事干预可能更有效地提高疫苗接受度.
研究的目的:
- 开发和测试参与者知情的,嵌入价值的叙事干预,以提高接种疫苗的接受度.
- 将以自然为导向的叙事框架 (免疫培训师) 与标准的医疗框架 (医学技术) 和基于事实的信息进行比较.
主要方法:
- 两项研究对香港的父母和成年人进行了研究.
- 参与者被随机分配到接收不同类型的消息:控制,医疗技术,免疫培训师或仅基于事实.
- 测量了接种疫苗的意图和接种率.
主要成果:
- 与对照组和医疗技术组相比,免疫培训师组报告了儿童流感疫苗接种的积极态度,意图和接受率更高.
- 在第二项研究中,免疫培训师信息在影响疫苗接种意图和报告的接种率方面表现优于仅基于事实的信息.
- 在流感疫苗接种中观察到显著的影响,但在COVID-19疫苗接种中没有.
结论:
- 价值嵌入式叙事干预,特别是以自然为导向的免疫培训器框架,可以提高疫苗的接受度.
- 结合想象力模拟的叙述性沟通比基于事实的信息更有效地改善了疫苗接种意图.
- 这种干预措施的有效性可能因特定疫苗而异.
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