由TikTok影响者推广的食品和饮料产品有多健康?
Roxanne Dupuis1,2, Aviva A Musicus3,4, Omni Cassidy1,2
1Department of Population Health, NYU Grossman School of Medicine, New York, NY.
Public health nutrition
|January 7, 2026
概括
大多数TikTok影响者推广的食物都是不健康的,酒精和能量饮料是最受欢迎的饮料. 需要更严格的法规来保护青少年消费者免受在线有害食品营销的影响.
科学领域:
- 营养科学 营养科学
- 公共卫生 公共卫生
- 社会媒体研究 社交媒体研究
背景情况:
- 像TikTok这样的社交媒体平台在青少年中具有显著的影响力.
- 影响力营销是一个日益增长的趋势,引发了人们对被推广的产品类型的担忧.
研究的目的:
- 评估TikTok影响者推广的食品和饮料产品的健康性.
- 分析针对青少年的影响者内容中出现的食品和饮料产品类型.
主要方法:
- 一项横截面研究分析了2022年7月美国前100位TikTok影响者的多达100个视频.
- 使用营养特征指数 (NPI) 分类为健康/不健康的食品.
- 饮料按类型进行分类.
主要成果:
- 在8871个视频中,有15.3%的视频是食品/饮料产品.
- 58%的特色食品被归类为不健康的.
- 酒精饮料和能量饮料是最常被宣传的饮料.
结论:
- 大多数推广的食物是不健康的,特色饮料通常是酒精或能量饮料.
- 无品牌产品的普及可能会掩盖商业营销努力.
- 加强法规是必要的,以保护青少年消费者免受社交媒体上可能有害的食品和饮料营销.
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