在德国医院实施磁铁时的内部沟通和传播策略:定性研究
Joan Kleine1, Carolin Gurisch1,2, Julia Köppen1,3
1Department of Healthcare Management, Technische Universität Berlin, Berlin, Germany, tu-berlin.de.
Journal of nursing management
|January 7, 2026
概括
有效的沟通策略对于在德国医院实施磁铁原则至关重要. 利用多个道,定制语言和领导力支持有助于克服挑战,并将磁铁原则嵌入到组织文化中.
科学领域:
- 医疗保健管理的管理
- 组织沟通 组织沟通
- 护理领导力 护理领导力
背景情况:
- 磁力识别计划的原则旨在提高护理质量和患者的治疗结果.
- 成功实施需要医疗保健组织内部有效的内部沟通和传播策略.
- 了解实施领导者的观点对于优化沟通方法至关重要.
研究的目的:
- 探索Magnet原则实施的内部沟通和传播策略.
- 从德国医院的实施领导者的角度确定促进者和障碍.
主要方法:
- 定性研究涉及15个半结构面试与16个实施领导者.
- 在参与Magnet4Europe项目 (2023年1月 - 2024年6月) 的六家德国医院进行.
- 数据使用定性内容分析进行分析,遵循COREQ的指导方针.
主要成果:
- 出现了四个主题:多道沟通,有效的措辞,利用推动因素和应对挑战.
- 基本要素包括多种沟通道 (视觉,书面,口头) 和一致的,量身定制的语言.
- 促进者包括领导力支持和将磁铁原则与实践联系起来;挑战涉及到达观众和员工抵抗.
结论:
- 沟通对于支持磁铁的实施,传播和文化融合至关重要.
- 结合视觉,语言和人际关系策略的多方面的方法是关键.
- 领导层的支持,定制的语言,员工的参与和持续的沟通促进了长期的文化变革.
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