从故事到行动:个人叙事中的框架,视角和可识别性如何影响疫苗接种决策
Tehila Kogut1, Andrea Pittarello2, Paul Slovic3,4
1Ben-Gurion University, Beer-Sheva, Israel.
概括
叙事框架显著影响了接种疫苗的意愿. 强调死亡的故事增加了威胁感知,而那些强调接种疫苗的个人拯救生命的故事引起了积极的情绪,促进了未来病毒的疫苗意图.
科学领域:
- 卫生沟通健康沟通
- 行为科学是一种行为科学.
- 流行病学 流行病学
背景情况:
- 了解影响疫苗接种决策的因素对于公共卫生至关重要.
- COVID-19大流行突出了未接种疫苗的人群接受疫苗的挑战.
研究的目的:
- 调查叙事元素如何影响未接种疫苗的个体对未来病毒威胁的接种疫苗 (WTV) 的意愿.
- 测试演员与受影响观点,死亡与生存框架以及在叙事中识别与未识别的个体之间的影响.
主要方法:
- 1,545名受访者阅读了有关COVID-19疫苗接种决定的场景.
- 场景的重点不同 (行为者/受影响者),结果框架 (死亡/生存) 和主角识别 (个人/团体).
- 参与者报告了情绪,感知到的风险,以及未来的WTV.
主要成果:
- 专注于受影响个体和死亡的叙述增加了WTV,因为它增加了感知到的病毒威胁.
- 专注于演员的叙事,特别是与确定的个人和生存框架,也很有效.
- 接种疫苗的个人拯救别人的故事引起了积极的情绪,促进了WTV.
结论:
- 叙事策略可以有效地影响未接种疫苗的人群对疫苗的意愿.
- 突出病毒危险和个人关于疫苗接种益处的故事是关键的沟通方法.
- 公共卫生活动可以利用基于情感和威胁的信息来促进疫苗推广.
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