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什么驱动消费者的早餐食物选择? 在南非的案例研究 - 一个多民族的中等收入国家
Colin D Rehm1, John R N Taylor2, Henriëtte L de Kock2
1PepsiCo Global Research & Development, Life Sciences, PepsiCo, Purchase, NY 10577, USA.
Foods (Basel, Switzerland)
|January 10, 2026
概括
南非人的早餐习惯表明他们更喜欢快速而简单的选择,比如面包和谷物. 尽管司机喜欢味道和可负担性,但消费者在他们的食物选择中高度重视健康和健康.
科学领域:
- 营养科学 营养科学
- 消费者行为研究 消费者行为研究
- 公共卫生研究 公共卫生研究
背景情况:
- 早餐消费模式及其决定因素的研究不足,特别是在发展中经济体.
- 南非是一个多民族,中等收入国家,面临着与饮食相关的疾病的高负担,使得早餐习惯成为关键的公共卫生问题.
研究的目的:
- 为了研究南非成年人的早餐食物消费习惯.
- 确定影响这些早餐选择的关键驱动因素.
- 探索消费模式,人口因素和感知效益之间的相互作用.
主要方法:
- 在1000名南非消费者中进行了在线横截面调查,他们的生活标准指标 (LSM) 为5或更高.
- 通过主要组件分析和决策树分析,分析了842名受访者的数据.
- 早餐食物的选择被分为"在路上"",传统"和"准备食用和功能谷物"等组件.
主要成果:
- 面包,即食 (RTE) 谷物,水果/坚果和高纤维谷物是最常被消费的早餐项目.
- 主要成分分析确定了三个主要的饮食模式:"在路上"",传统"和"准备食用和功能谷物".
- 在低LSM受访者中,快速简单的选择占主导地位,而品味,和金钱的价值是关键考虑因素. 值得注意的是,黑人受访者消费"传统"食物的可能性更高. 尽管有这些驱动因素,但健康,营养价值和健康 (例如能量水平) 是所有消费者部门的高度评价的好处.
结论:
- 南非的早餐习惯受到便利性,口味和可负担性的影响,这可能对与饮食有关的疾病产生潜在影响.
- 消费者对符合营养和健康目标的早餐选择有很大的需求,同时仍然负担得起和令人满意.
- 通过将营养益处与味道,和和经济考虑相结合,有机会促进更健康的早餐选择.
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