基本食物需求的社会人口相关性:马斯洛的等级分析
Nicoleta Defta1, Andreea Barbu2, Violeta Alexandra Ion2
1Faculty of Animal Productions Engineering and Management, University of Agronomic Sciences and Veterinary Medicine of Bucharest, 59 Mărăști Blvd., 011464 Bucharest, Romania.
Foods (Basel, Switzerland)
|January 10, 2026
概括
消费者购买行为是由生存和粮食安全等基本粮食需求所塑造的. 性别,年龄和教育等社会人口因素显著影响这些食品购买决策.
科学领域:
- 消费者行为 消费者行为
- 营养科学 营养科学
- 社会经济学 社会经济学
背景情况:
- 营养是消费者行为和家庭需求的关键驱动力.
- 了解食品购买策略对于识别弱势群体至关重要.
- 基本需求包括日常食物 (生存) 和粮食库存 (粮食安全).
研究的目的:
- 分析生存和粮食安全需求如何影响消费者购买食品的行为.
- 识别易受伤害的消费者部分和购买模式.
- 为生产商和零售商提供洞察力.
主要方法:
- 与1060名参与者进行的横截面调查.
- 罗和斯科特调整的皮尔森基平方测试进行分析.
- 开发了多项逻辑回归模型.
主要成果:
- 性别,年龄和教育显著影响食品安全驱动的购买.
- 婚姻状况显著影响与生存有关的购买.
- 在物流回归模型中,社会人口因素是重要的预测因素.
结论:
- 基本的食物需求在很大程度上影响了消费者的购买模式.
- 社会人口因素在这些购买决策中起着至关重要的作用.
- 调查结果为有针对性的营销策略和产品范围优化提供了可操作的见解.
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