超越乳制品:消费者对乳制品替代品的看法和信仰 - - 从细分研究的见解
1Department of Food Market and Consumer Research, Institute of Human Nutrition Sciences, Warsaw University of Life Sciences, Nowoursynowska 159c, 02-776 Warsaw, Poland.
Foods (Basel, Switzerland)
|January 10, 2026
概括
消费者对植物性乳制品替代品 (PBDA) 的采用是有限的. 这项研究确定了波兰的五个消费者细分市场,揭示了针对性营销策略至关重要的不同看法和消费习惯.
科学领域:
- 食品消费者行为 食品消费者行为
- 饮食变化 饮食变化
- 可持续的食品系统 可持续的食品系统
背景情况:
- 基于植物的替代乳制品 (PBDA) 提供了环境效益,但面临着有限的消费者采用.
- 了解消费者细分是增加PBDA吸收的关键.
- 现有的细分模型可能无法完全捕捉心理和基于知识的影响.
研究的目的:
- 确定波兰PBDA的不同消费者细分市场.
- 分析这些细分市场之间对认知,消费习惯和试验意图的差异.
- 为推广PBDA提供量身定制的策略.
主要方法:
- 在全国范围内对1220名波兰成年人进行了CAWI横截面调查.
- 因素分析 (主要组件分析与varimax旋转) 和两步集群分析.
- 使用贝叶斯信息标准 (BIC-LL) 的集群解决方案的比较.
主要成果:
- 确定了五个不同的消费者群体,在PBDA信仰,形象感知,消费和试验意图方面存在差异.
- 面向PBDA的细分市场 (乳制品关键,双重消费) 显示出更高的熟悉度,伦理/环境问题以及愿意尝试的意愿.
- 耐药细分市场表现出强烈的乳制品依恋,对PBDA的怀疑以及较低的消费.
结论:
- 波兰消费者对PBDA的看法存在显著的异质性.
- 在沟通和产品开发方面,针对特定细分市场的方法对于增加采用是必不可少的.
- 量身定制的策略可以解决消费者的各种动机和障碍,支持转向植物性饮食.
更多相关视频
09:31Evaluation of Microbial Safety of Dairies using Bacterial Proteomic Profiling via MALDI Approach
Published on: October 7, 2025
436
07:12Protocol for Data Collection and Analysis Applied to Automated Facial Expression Analysis Technology and Temporal Analysis for Sensory Evaluation
Published on: August 26, 2016
9.8K
相关概念视频
Confirmation Biases
7.6K
The confirmation bias is the tendency to focus on information that confirms our existing beliefs and ignore information that is inconsistent with our expectations. For example, if you think that your professor is not very nice, you notice all of the instances of rude behavior exhibited by the professor while ignoring the countless pleasant interactions he is involved in on a daily basis. Have you ever fallen prey to the confirmation bias, either as the source or target of such bias?
7.6K
Assessment of the Gastrointestinal System II: Health Perception Pattern
439
Assessing the gastrointestinal (GI) system is a complex process that begins with collecting subjective data. This data, collected through patient interviews, provides crucial insights into the patient's health history, perception patterns, and lifestyle habits, all contributing significantly to GI health.
Health Perception Patterns
Health perception patterns offer valuable insights into a patient's lifestyle habits and how they may impact their GI health. These patterns include:
Health Perception Patterns
Health perception patterns offer valuable insights into a patient's lifestyle habits and how they may impact their GI health. These patterns include:
439
Stereotype Content Model
15.3K
The Stereotype Content Model (SCM) was first proposed by Susan Fiske and her colleagues (Fiske, Cuddy, Glick & Xu, 2002; see also Fiske, 2012 and Fiske, 2017). The SCM specifies that when someone encounters a new group, they will stereotype them based on two metrics: warmth—or that group’s perceived intent, and how likely they are to provide help or inflict harm—and competence—or their ability to carry out that objective. Depending on the warmth-competence...
15.3K
Social Proof
31.5K
Social proof is a form of persuasion based on comparison and conformity. People compare their behavior and actions to what others are doing and will change to conform to do what their peers do.
31.5K
Surveys
16.6K
Often, psychologists develop surveys as a means of gathering data. Surveys are lists of questions to be answered by research participants, and can be delivered as paper-and-pencil questionnaires, administered electronically, or conducted verbally. Generally, the survey itself can be completed in a short time, and the ease of administering a survey makes it easy to collect data from a large number of people.
16.6K
Factors Affecting Perception
2.6K
Perception is influenced by perceptual set, context, motivation, and emotion. Perceptual set, or perceptual expectancy, refers to the tendency to perceive things in a particular way, influenced by previous experiences and expectations. This phenomenon affects the interpretation of stimuli, creating a set of mental tendencies and assumptions that impact sensory perceptions of sound, taste, touch, and sight.
An illustrative example of a perceptual set is the scenario where an airline pilot told...
An illustrative example of a perceptual set is the scenario where an airline pilot told...
2.6K
