弥漫时代的疫苗接种:对数字健康传播的探索
Michael Coriasco1, Avie Thacker2, Catherine Van Son3
1School of Nursing, Oregon Health & Science University, Portland, Oregon, USA.
Nursing inquiry
|January 10, 2026
概括
互联网模因影响公共卫生讨论,传播真假的疫苗信息. 公共卫生专业人员必须解决模因中的错误信息,以提高数字健康素养.
科学领域:
- 数字健康传播数字健康传播
- 公共卫生话语分析 公共卫生话语分析
- 社会媒体研究 社交媒体研究
背景情况:
- 互联网模因在公共卫生话语中越来越多地使用.
- 模因可以传播准确和不准确的健康信息,影响公众的看法.
- 了解meme沟通策略对于有效的公共卫生信息传递至关重要.
研究的目的:
- 分析互联网meme中的言辞策略和疫苗立场.
- 在重大公共卫生事件期间识别与疫苗相关的meme中的关键主题.
- 为公共卫生沟通人员提供有关打击错误信息和促进健康素养的信息.
主要方法:
- 通过使用定性内容分析 (Qualitative Content Analysis,QCA) 和反思性主题分析 (Reflexive Thematic Analysis,RTA) 的双重定性方法.
- 从麻疹疫情 (2019年,2025年) 和COVID-19大流行 (2020年) 分析了99个与疫苗有关的meme.
- QCA检查了言辞语调 (情感,精神,标志) 和疫苗立场 (支持,反对,中立);RTA确定了新出现的主题.
主要成果:
- 备忘录主要利用了情感上的吸引力 (情感).
- 新兴的主题包括增加的逻辑吸引力 (标志),政治两极分化和反疫苗情绪.
- 幽默和情感共等修辞模式是跨文化沟通策略.
结论:
- 互联网模因是公共卫生话语中的强大工具,需要战略性沟通方法.
- 公共卫生沟通人员必须积极打击错误信息,并促进基于证据的对话.
- 结果提供了对不同语言和文化背景中的meme动态的见解,需要进一步研究.
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