消费者人口统计学对纹理感知和喜乐喜好米的影响:使用频率主义和贝叶斯模型的大规模小组研究的见解
1Department of Food Science and Technology, Korea National University of Transportation, Jeungpyeong-gun, Chungbuk, 27909 Republic of Korea.
Food science and biotechnology
|January 12, 2026
概括
年长的成年人和男性更喜欢大米质感,性是喜欢的关键. 年轻消费者表现出更强的质地敏感性和对米的偏好.
科学领域:
- 食品科学 食品科学 食品科学
- 感官科学 感官科学
- 消费者行为 消费者行为
背景情况:
- 消费者对食品质感的看法对于可接受性至关重要.
- 了解人口统计学对感官感知的影响可以优化食品产品的开发.
研究的目的:
- 调查年龄,性别和消费频率对米质感知和可接受性的影响.
- 识别关键的纹理属性,预测不同消费者群体的整体喜好.
主要方法:
- 一个大型消费者小组 (N=692) 参加了四个重复的试验.
- 使用了统计分析,包括频率和贝叶斯回归.
- 评估了纹理属性 (硬度,粘度,性) 和整体喜好.
主要成果:
- 年龄显著影响了硬度,性和喜欢度;年长的成年人 (70-79岁) 评价更高,变化较小.
- 男性总是比女性更高的硬度,粘性,性和喜欢.
- 消费频率会影响感知硬度,但不会影响其他属性或整体喜好.
- 性是整体喜好最强的预测因素,硬度和粘性影响的人口学变化.
结论:
- 年龄和性别显著调节米的纹理感知和可接受性.
- 味是喜欢大米的主要驱动因素,但其影响受到人口统计学因素的抑制.
- 习惯性消费者的长期消费模式可能会减少频率对纹理感知的影响.
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