北卡罗来纳州大麻素 (CBD) 零售商之间的广告:试点研究
Renee Parker1, Olivia Horton2, Kimberly G Wagoner2
1Department of Anesthesiology, Wake Forest University School of Medicine, Winston-Salem, North Carolina.
North Carolina medical journal
|January 12, 2026
概括
实体CBD零售商的广告通常包含未经批准的健康声明和误导性描述. 这种营销可能不准确地将大麻 (CBD) 描述为安全的,可能会影响消费者选择远离基于证据的治疗方法.
科学领域:
- 药理学和治疗学 药理学和治疗学
- 消费者健康营销 消费者健康营销
- 监管科学 监管科学
背景情况:
- Cannabidiol (CBD) 是广泛可用的,消费者报告其用于各种健康目的.
- 然而,CBD产品所采用的营销策略在很大程度上仍未得到审查.
- 这项试点研究专门调查了实体零售地点发现的CBD广告的内容.
研究的目的:
- 分析在实体零售店销售的大麻二醇 (CBD) 产品广告的内容.
- 确定CBD广告中使用的产品描述符和健康声明的类型.
- 评估这些广告是否传达了关于CBD安全性或有效性的潜在误导性信息.
主要方法:
- 2020年11月进行了一项试点研究,涉及对北卡罗来纳州13家实体CBD零售商的评估.
- 经过培训的数据收集者拍摄了这些零售商内的广告.
- 广告的内容被系统地分析了产品描述和促进健康状况.
主要成果:
- 所有接受调查的零售商都展示了包含误导性产品描述或未经批准的健康声明的广告.
- 几乎所有 (92.3%) 的广告都带有未经批准的健康主张.
- 超过40%的广告宣传CBD用于治疗压力,焦虑,关节炎,炎症和疼痛等特定疾病,而一些描述者则建议不合理的安全或健康益处.
结论:
- 该研究强调了CBD营销中普遍存在的问题,大多数零售商显示的广告包含未经批准的健康声明或误导性的产品描述.
- 这些营销做法可能会降低消费者对CBD相关风险的看法,并鼓励替代基于证据的治疗方法.
- 显然需要增加FDA对零售环境中的CBD营销的监督和监管执法.
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