通过人工智能驱动营销的消费趋势和业务绩效的演变:一个绩效视角
Ahed Al-Haraizah1, Bader Ismaeel2, Fadi Abdelmuniem Abdelfattah3
1Faculty of Finance and Business, The World Islamic Sciences and Education University, Amman, Jordan.
Acta psychologica
|January 14, 2026
概括
人工智能 (AI) 应用显著提高了约旦以消费者为基础的企业的客户服务效率,业务流程和整体业绩. 这项研究为AI提供了经验证据.
科学领域:
- 工商管理 工商管理
- 营销 营销 营销 营销 营销
- 信息系统信息系统信息系统
背景情况:
- 人工智能 (AI) 正在彻底改变营销,消费者互动和业务绩效.
- 该研究研究了人工智能对约旦以消费为基础的行业的影响,包括食品,织品,制药和个人护理.
研究的目的:
- 研究人工智能应用对约旦消费者态度和企业业绩的影响.
- 为新兴市场的AI实施提供经验证据和建议.
主要方法:
- 从总共1000家企业中选择了100家企业的样本,使用了便利抽样.
- 通过结构化问卷从384名受访者收集数据.
- 部分最小平方结构方程建模 (PLS-SEM) 用于数据分析.
主要成果:
- 人工智能应用,客户服务效率和业务流程之间存在很高的相关性.
- 人工智能应用对整体业务业绩产生了显著的积极影响.
结论:
- 人工智能应用在增强客户服务,简化业务流程和提高业务绩效方面非常有效.
- 这些发现为决策者和商界领袖提供了宝贵的见解,帮助他们利用人工智能进入新市场,并了解它在塑造消费者行为中的作用.
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