EEG:

Caspar Krampe1, Juriaan Wolfers2, Philip Dean3

  • 1Marketing and Consumer Behaviour Group, Wageningen University and Research, Building No. 201 (Leeuwenborch), Hollandseweg, 1, KN Wageningen, 6706, the Netherland.

MethodsX
|January 19, 2026
PubMed
概括

这项研究为同步虚拟现实 (VR) 与脑电图 (EEG) 和眼睛跟踪提供了指导方针. 实施这些方法可以使用沉浸式技术增强实时消费者行为研究.

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