相关实验视频
Updated: Jan 20, 2026
Persuasion: Motivational Factors Influencing Attitude Change
Published on: April 30, 2023
打击meme中的健康错误信息的瘟疫:探索传播和仪式疫苗信息的影响,使用六段信息策略轮
Elizabeth Crisp Crawford1,2, Laura E Thomas3,4
1University of Tennessee, School of Advertising and Public Relations, Knoxville, TN, USA.
抵制反疫苗的模因需要令人难忘的信息. 情感连接的信息是最有效的疫苗沟通,即使在低频率,改善行为意图.
科学领域:
- 卫生沟通健康沟通
- 社会心理学 社会心理学
- 认知科学 认知科学
背景情况:
- 反疫苗内容,通常是用户生成的内容 (UGC) 模因,很受欢迎,并且可能具有误导性.
- 对于公共卫生倡议,特别是疫苗,有效的反向信息至关重要.
研究的目的:
- 调查消息策略对支持疫苗接种的反信息的记忆力和行为意图的影响.
- 应用泰勒的六段信息策略轮 (SSSW) 来分析反疫苗UGC并开发有效的反信息.
主要方法:
- 参与者使用SSSW框架对抗疫苗UGC进行了评估.
- 根据战略和决策风格,开发和测试了支持疫苗接种的反信息.
- 记忆力和行为意图被测量为关键结果.
主要成果:
- 情感连接的信息表现出最高的记忆能力,无论信息的频率如何.
- 低消息频率并没有减少情感共内容的影响.
- 研究结果表明,情感线索与逻辑论点的处理方式不同.
结论:
- 基于情感的信息传递是支持疫苗接种运动的高效策略.
- 诸如精细化概率模型 (ELM) 这样的认知模型可能需要将情绪线索的不同处理路径纳入其中.
- 未来的研究应该探索在健康沟通中对情感与逻辑诉求的差异性处理.
相关概念视频
Persuasion: Motivational Factors Influencing Attitude Change
Decades of social psychological research sought to understand a fundamental question that pervades our social life including politics, marketing and public health; namely, how are people persuaded to change their attitudes towards an idea, person, or object? Traditional work found that there are key factors that influence whether persuasion is successful or not including the source of the persuasive message ("source"),...
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