通过个性转移,通过任务条件预测人类的决策

Source: Laboratories of Jonas T. Kaplan and Sarah I. Gimbel—University of Southern California
Decision-making is an important component of human executive function, in which a choice about a course of action or cognition is made from many possibilities. Damage to the inferior parts of the frontal lobes can affect a person's ability to make good decisions. However, while decision-making deficits can have a large impact on one's life, these deficits can be difficult to quantify in the...

Researchers adopt both the lexical decision task and the naming task to investigate some important topics such as character/word recognition by comparing the frequency effect between these two tasks. This article introduces this approach through two exemplar experiments and elaborates on the underlying...

This article describes how to implement a simple lexical decision experiment to assess written word recognition in neurologically healthy participants and in individuals with dementia and cognitive decline. We also provide a detailed description of reaction time analysis using principal components analysis (PCA) and mixed-effects...

Business decisions regarding product attributes, branding, packaging, labeling, and product support services are crucial in marketing. They help shape the consumer's perception of a product and influence their purchasing decisions.
Product attributes, including quality, features, design, and performance, are how customers differentiate between products. For example, Apple consistently focuses on innovation and superior design in its product attributes, which helps it stand out in the...

Transferring a paradigm with a history of use in EEG experiments to an fMRI experiment is considered. It is demonstrated that manipulating the task demands in the visual oddball task resulted in different patterns of BOLD activation and illustrated how task design is crucial in fMRI...

Source: Julian Wills & Jay Van Bavel—New York University
Classical economic theory asserts that people are rational and self-interested. In addition to seeking wealth and status, people are motivated by other goals. As a result, financial motives can sometimes be dwarfed by other internal needs, such as maintaining a positive self-concept or affiliating with other group members.
Ethical dilemmas, such as the temptation to cheat on taxes, can result when these motives are in conflict....