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Updated: Jan 22, 2026

Creating Objects and Object Categories for Studying Perception and Perceptual Learning
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颜色和形状问题:包装前方警告标签的视觉设计特征如何影响吸引力感知,健康感知和购买意图

Zhiyi Guo1, Muhizam Mustafa2, Yueyue Ning3

  • 1School of the Arts, University Sains Malaysia, 11800, Penang, Malaysia. zhiyi@student.usm.my.

Eating and weight disorders : EWD
|January 20, 2026
PubMed
概括

含糖饮料包装前面的警告标签可能会影响消费者选择. 颜色和形状等视觉设计元素对年轻中国消费者对健康和购买意图的看法产生重大影响.

关键词:
设计元素 功能 特性 设计元素在包装前面的营养标签上.健康感知健康的感知.购买意图 购买意图 购买意图 购买意图警告标签 警告标签

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