互动视觉传播以促进文化学习和保护:对用户与中国非物质遗产的接触进行混合方法研究
Zhisheng Zhang1, Songyu Jiang2, Rong Zhang1
1Baoshi Academy of Arts, Jiangxi University of Engineering, Jiangxi, 338000, China.
Acta psychologica
|January 20, 2026
概括
数字平台增强了与中国的接触.
科学领域:
- 数字人文学科 数字人文学科
- 文化遗产研究 文化遗产研究
- 人与计算机的交互
背景情况:
- 由于数字化和城市化,中国丰富的非物质文化遗产 (ICH) 面临着保护挑战.
- 交互式视觉沟通对于数字环境中的文化学习和遗产保护至关重要.
研究的目的:
- 检查互动视觉传播如何影响公众对数字ICH平台的参与.
- 了解塑造通过数字手段支持遗产保护意图的因素.
- 探索对沉浸式ICH学习体验的认知和情感反应.
主要方法:
- 混合方法研究设计,结合调查和深度访谈.
- 对400名中国消费者进行的数字ICH平台参与度调查.
- 对15个深度访谈进行主题分析,探索用户体验.
主要成果:
- 用户体验 (UE) 介绍了沉浸式设计和保存意图之间的关系.
- 视觉吸引力和教育价值是与ICH数字互动的关键驱动力.
- 情感共,怀旧,真实性和沉浸促进了持续的文化学习.
结论:
- 交互式视觉通信显著影响了数字ICH平台的参与.
- 通过沉浸式设计增强UE对于促进遗产保护意图至关重要.
- 整合心理和社会学的见解可以丰富可持续的数字遗产参与.
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