社交媒体选:皮肤涂抹中的种族差异 在TikTok上的内容
Emily J Pfender1, Claire V Wanzer2, Katelynn L Kuijpers2
1University of Pennsylvania, Philadelphia, PA, USA.
Health promotion practice
|January 20, 2026
概括
在TikTok上关于巴氏涂抹的公共卫生信息很少出现,大多数视频都关注舒适性和好处,而不是癌症风险. 解决创作者多样性是改善子宫癌查教育的关键.
科学领域:
- 公共卫生 公共卫生
- 卫生沟通健康沟通
- 社交媒体研究 社交媒体研究
背景情况:
- 查率正在下降,需要有效的公共卫生信息传递.
- TikTok是健康沟通和公共卫生信息传递工作的重要平台.
研究的目的:
- 分析如何在TikTok上讨论巴氏涂抹和宫癌查.
- 在TikTok上使用扩展并行过程模型 (EPPM) 检查Pap smear内容中的威胁和有效性信息.
主要方法:
- 分析了155个被标记为#PapSmear和#FirstPapSmear的TikTok视频.
- 基于威胁 (易感性,严重程度) 和有效性 (应对策略,益处) 的信息分类.
- 包括来自各种医疗保健和非医疗保健创作者的内容,分析参与度量.
主要成果:
- 关于宫癌风险的威胁信息传播率低 (3.2%).
- 有效性信息更为普遍:12.3%提供安慰策略,18.1%讨论诊断益处.
- 种族和民族的创作者表现出不同的信息模式;健康来源提供了更多的准备和诊断信息.
- 关于诊断益处的视频获得了更多的赞;准备技巧获得了更多的赞,评论和保存.
结论:
- 帕普样中的TikTok内容主要关注有效性而不是威胁,这表明风险沟通的机会被错过了.
- 定制信息以解决在内容创建和参与方面存在的种族,种族和来源差异,对于有效的公共卫生教育至关重要.
- 利用创作者多样性和参与模式可以提高宫癌查意识和吸收.
相关概念视频
Social Scripts
10.2K
People tend to know what behavior is expected of them in specific, familiar settings. A script is a person’s knowledge about the sequence of events expected in a specific setting (Schank & Abelson, 1977). Essentially, scripts are a particular kind of schema, one containing default values for the features within an event. In the restaurant example, the script's features include the props (e.g., tables, menu, food, and money), the roles to be played (e.g., customer and waiter),...
10.2K
Social Proof
31.5K
Social proof is a form of persuasion based on comparison and conformity. People compare their behavior and actions to what others are doing and will change to conform to do what their peers do.
31.5K
Stereotype Content Model
15.4K
The Stereotype Content Model (SCM) was first proposed by Susan Fiske and her colleagues (Fiske, Cuddy, Glick & Xu, 2002; see also Fiske, 2012 and Fiske, 2017). The SCM specifies that when someone encounters a new group, they will stereotype them based on two metrics: warmth—or that group’s perceived intent, and how likely they are to provide help or inflict harm—and competence—or their ability to carry out that objective. Depending on the warmth-competence...
15.4K
Social Traps
26.3K
Social traps are negative situations where people get caught in a direction or relationship that later proves to be unpleasant, with no easy way to back out of or avoid. The concept was orignally introduced by John Platt who applied psychology to Garrett Hardin's "Tragedy of the Commons", where in New England herd owners could let their cattle graze in the common ground. This situation seems like a good idea, but an individual could have an advantage. If they owned...
26.3K
Social Facilitation
36.0K
Not all intergroup interactions lead to negative outcomes. Sometimes, being in a group situation can improve performance. Social facilitation occurs when an individual performs better when an audience is watching than when the individual performs the behavior alone. This typically occurs when people are performing a task for which they are skilled.
36.0K
Social Exchange Theory
39.5K
We have discussed why we form relationships, what attracts us to others, and different types of love. But what determines whether we are satisfied with and stay in a relationship? One theory that provides an explanation is social exchange theory. According to social exchange theory, we act as naïve economists in keeping a tally of the ratio of costs and benefits of forming and maintaining a relationship with others (Rusbult & Van Lange, 2003).
39.5K


