品牌标识的颜色调整用于暗模式显示
Byeongjin Kim1, Giyun Lee1, Hyeon-Jeong Suk1
1Department of Industrial Design, KAIST, Daejeon, South Korea.
PloS one
|January 21, 2026
概括
本研究提出了一个调整品牌标识以适应暗模式的模型,以提高可见性和用户体验. 首选的是调整后的标志,以确保数字界面中的品牌一致性和视觉舒适性.
科学领域:
- 图形设计 图形设计
- 人与计算机的交互
- 感知心理学 感知心理学
背景情况:
- 暗模式在数字界面中普遍存在,以提供视觉舒适性.
- 设计用于明亮背景的品牌标志面临着诸如色彩扭曲和黑暗模式下可见性降低等问题.
- 这些问题会对品牌形象和用户体验产生负面影响.
研究的目的:
- 提出一个系统模型,以优化品牌标识颜色在暗模式环境中.
- 根据经验数据开发一个调整标志颜色的预测模型.
- 为了确保品牌的一致性和黑暗模式中的标志的视觉舒适性.
主要方法:
- 实验1: 31名学生在黑色背景上手动调整了18个虚构标识.
- 分析颜色修饰趋势 (亮度,色彩,色调角度).
- 使用Kriging插值开发一种颜色调整模型.
- 实验2:与89名参与者进行偏好调查,比较原始和调整后的logo (共36个).
主要成果:
- 观察到系统的颜色调整趋势:明亮的颜色变暗,深色的颜色变浅,色彩减少.
- 红色和蓝色的色调需要特定的色调角度修正.
- 预测模型通过偏好调查来验证.
- 调整后的标志通常是最喜欢的,特别是那些最初是黑暗的.
结论:
- 拟议的模型提供了设计原则,以有效地适应暗模式标识.
- 该模型确保了品牌颜色的一致性,并增强了视觉舒适度.
- 这种方法提供了一种稳定的方法来保持数字环境中的品牌代表性.
- 该模型适用于黑暗模式中的各种图形元素.
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