[在TikTok平台上分析公众关注的与艾滋病毒/艾滋病有关的议题:基于潜在的迪里克莱特分配模型]
1School of Public Health, Zhejiang University School of Medicine, Hangzhou 310058, China.
Zhonghua liu xing bing xue za zhi = Zhonghua liuxingbingxue zazhi
|January 21, 2026
概括
在TikTok上,公众对艾滋病毒/艾滋病的兴趣在特定时期激增,这是由活动和活动推动的. 用户寻求科学准确,视觉吸引力的内容,突出需要优化健康沟通策略.
科学领域:
- 公共卫生 公共卫生
- 数字健康传播数字健康传播
- 社交媒体分析 社交媒体分析
背景情况:
- TikTok是一个重要的信息传播平台.
- 了解关于艾滋病毒/艾滋病的公共话语对于有效的健康教育至关重要.
研究的目的:
- 在TikTok上分析与艾滋病毒/艾滋病相关的公众关注和搜索趋势.
- 以平台数据为基础,为优化公共卫生教育策略提供信息.
主要方法:
- 使用隐藏的迪里克莱特分配 (LDA) 模型来提取主题.
- 分析了从2023年1月到2024年12月在TikTok上搜索"HIV"和"艾滋病"的搜索数据.
主要成果:
- 确定了八个核心主题,包括科学传播,病毒机制,治疗,性健康,预防,产前查,意识和媒体叙述.
- 观察了四个搜索峰值和沿着艾滋病毒预防和产前文化代表途径的主题演变.
- 公共卫生运动,社会循环和社交媒体活动引发了公众的关注.
结论:
- 未来的艾滋病毒/艾滋病传播策略应优先考虑信息可信度,内容格式和战略时间.
- 解决用户对严格而又可访问内容的需求是关键.
- 政策驱动的议程制定大大塑造了公共话语中的主题转变.
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