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泰国消费者对包装前面标签的理解,偏好和接受:政策制定的基础证据
Payao Phonsuk1, Christine Johnson Curtis2, Phasith Phatchana3
1Department of Health Education and Behavioral Sciences, Faculty of Public Health, Mahidol University, Bangkok, Thailand.
Public health nutrition
|January 22, 2026
概括
警告标签和营养评分是泰国消费者更健康的食物选择的最佳指南. 实施解释性包装前方标签 (FOPL) 需要考虑用户偏好和有效制定政策的实际障碍.
科学领域:
- 营养科学 营养科学
- 公共卫生 公共卫生
- 消费者行为 消费者行为
背景情况:
- 包装前方标签 (FOPL) 对于告知消费者选择至关重要.
- 现有的FOPL系统,如指导日用金额 (GDA),消费者参与度有限.
- 了解消费者对各种FOPL格式的看法对于有效的政策至关重要.
研究的目的:
- 评估泰国消费者对不同FOPL格式的理解,感知和偏好.
- 为了比较各种FOPL系统在指导更健康的食物选择方面的有效性.
- 确定在泰国实施FOPL的障碍和促进因素.
主要方法:
- 一种混合方法的方法,结合了横截面在线调查 (n=410) 和半结构面试.
- 调查评估了6种FOPL格式的理解和偏好:GDA,健康选择标志 (HCL),警告标签 (WLs),营养评分,健康星级 (HSR) 和交通灯标签 (TLL).
- 量化分析使用描述性统计和后勤回归;定性数据经过主题分析.
主要成果:
- 对于GDA (95.4%) 和HCL (82.4%) 的高度认识,但对GDA的定期使用较低 (23.9%).
- 警告标签 (WL) 和营养评分在指导更健康的产品选择方面最有效.
- 健康选择标志 (HCL) 显示,包装包含 (59.8%),可见性 (58.5%) 和吸引力 (57.3%) 的偏好很高,尽管有效性没有测试. 颜色编码系统是首选的,但障碍包括时间,小字体和复杂的数字数据.
结论:
- 解释性标签,特别是警告标签,对于促进更健康的选择是最有效的.
- 成功实施FOPL需要平衡消费者偏好与实际使用限制.
- 有证据支持将GDA替换为解释性FOPL,得到公众教育的支持,用于泰国政策制定.
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