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人类类虚拟影响者的情感表达如何推动用户参与:同理心模型及其前例
Rongqin Liu1, Xiaofen Li1, Shaojian Liu2
1College of Business, Nanning University, Nanning, China.
Frontiers in psychology
|January 22, 2026
概括
人类类型的虚拟影响者.
科学领域:
- 人工智能的人工智能是人工智能.
- 影响者营销是影响者营销.
- 人与计算机的互动.
背景情况:
- 人工智能和影响力营销的兴起需要了解虚拟影响者的影响.
- 共感模型为分析用户对虚拟实体的反应提供了一个框架.
研究的目的:
- 检查类似人类的虚拟影响者的情感表达如何影响用户参与.
- 调查被认为的吸引力,真实性,逃避和存在在调解同情和参与中的作用.
主要方法:
- 使用了对象内部的实验设计.
- 118名参与者受到来自虚拟影响者的六种不同的情绪刺激.
主要成果:
- 感知到的真实性和存在显著影响了认知和情感同理心.
- 吸引力和逃避共同增强了同情心. 共感调解了用户参与.
- 积极的情绪增加了同情心;极端的负面情绪 (例如,愤怒) 通过逃避减少了同情心.
结论:
- 情绪表达对于虚拟影响者来说至关重要,以促进用户参与和联系.
- 洞察力为虚拟影响者设计和实施的营销策略提供信息.
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