了解食品激励计划中的技术传播:应用传播创新模式的定性评估
Rui Ling1,2, Sarah N Strack1, Anne Abbott1,3
1National Resource Center for Family Centered Practice, University of Iowa School of Social Work, Des Moines, IA, USA.
Health promotion practice
|January 23, 2026
概括
在农民市场实施健康食品激励计划 (HFI) 的电子系统面临挑战. 解决技术和注册等障碍是改善低收入参与者获得营养食品的关键.
科学领域:
- 公共卫生 公共卫生
- 促进健康 促进健康
- 食品系统研究 食品系统研究
背景情况:
- 健康食品激励计划 (HFI) 或营养激励计划,改善了获得营养密集食品的机会.
- 这些计划增加了水果和蔬菜的购买力,提高了饮食质量,特别是对于服务不足的人群.
- 电子赎回系统越来越多地被采用,以简化HFI计划操作.
研究的目的:
- 探索在农民市场,农场摊位和CSA实施HFI计划电子赎回系统的促进者和障碍.
- 用理论框架展示技术传播的评估过程.
- 确定优化电子HFI系统实施和可持续性的策略.
主要方法:
- 与HFI项目网站的员工进行质量半结构化采访.
- 采访成绩单的分析以Greenhalgh的创新传播模型为指导,适应社区环境.
- 识别与技术采用和程序运行相关的促进者和障碍.
主要成果:
- 确定了6个促进者,包括精简的电子程序报告.
- 确定了十个障碍,例如繁的注册,技术问题,客户保留风险和不足的容量.
- 技术传播的本地化和及时评估对于成功至关重要.
结论:
- 电子HFI系统的有效实施需要通过预先注册和专用支持等策略解决已识别的障碍.
- 使用理论框架有助于量身定制传播和优化健康促进实践.
- 合作和适应性策略对于营养激励计划的可持续性至关重要.
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