利用内部分析和医生和主任的合作,在YouTube上增强神经健康沟通
Benjamin K P Woo1, Jamie O P Chung2
1Chinese American Health Promotion Laboratory (CAHPL), University of California, Los Angeles (UCLA), CA, United States; Department of Asian American Studies, University of California, Los Angeles (UCLA), CA, United States; Asian American Studies Center, University of California, Los Angeles (UCLA), CA, United States.
概括
在YouTube上由医生创建的健康视频,尽管准确,但往往缺乏参与度. 优先考虑内部指标,如平均查看时间 (AVD) 和点击率 (CTR),可以改善患者的支持.
科学领域:
- 卫生沟通健康沟通
- 数字健康数字健康
- 神经学 神经学
背景情况:
- YouTube的健康内容面临一个悖论:专家视频是准确的,但不如患者叙述那么吸引人.
- 吉兰-巴雷综合征 (GBS) 视频分析显示,医生内容质量高,但可见度低.
- GBS视频的受欢迎程度与科学有效性无关.
研究的目的:
- 提出一种新的方法,以提高专家在YouTube上生成的健康信息的参与度和可见性.
- 为了弥合临床准确性和公众参与健康视频内容之间的差距.
- 改善对处理复杂神经疾病的患者和护理人员的支持.
主要方法:
- 使用YouTube内部分析,特别是平均浏览时间 (AVD) 和点击率 (CTR).
- 提出一个合作的生产模式,涉及医生和导演.
- 将重点从总体视图转移到内部参与度指标.
主要成果:
- 医生制作的内容虽然在临床上准确,但在参与度量方面往往表现不佳.
- 低可见性是专家生成的健康内容的一个常见问题.
- 当前的受欢迎度量并不反映健康信息的科学有效性.
结论:
- 建议采用混合创意模式,将医生专业知识与导演领导的参与策略相结合.
- 优先考虑内部参与度指标 (AVD,CTR) 而不是原始浏览量,可以提高内容的有效性.
- 这种方法可以更好地为寻求可靠健康信息的患者和护理人员提供服务,特别是对于像GBS这样的复杂神经系统疾病.
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