在社交媒体广告中检测免费启动内容:多式联络来源和电子商务影响
Petr Weinlich1, Tereza Semeradova1
1Department of Informatics, Faculty of Economics, Technical University of Liberec, Liberec, Czechia.
Frontiers in artificial intelligence
|January 26, 2026
概括
社交媒体平台看到内容免费启动用于销售假冒的"dupe"产品. 一个新的多式联网管道在这些广告中检测版权侵权和消费者欺诈.
科学领域:
- 数字法医学数字法医学
- 电子商务 安全 安全 电子商务
- 消费者保护 消费者保护
背景情况:
- 社交媒体平台有助于内容的传播.
- 假冒产品通常使用欺骗性的广告策略进行营销.
- 内容自由启动涉及未经授权的数字资产的再利用.
研究的目的:
- 调查利用内容免费启动在社交媒体上销售假冒和"伪造"产品的情况.
- 开发和评估一个多式联网来源管道,以检测侵犯版权的创作者内容的重用.
- 分析与免费启动广告相关的网络结构和商业实践.
主要方法:
- 分析了来自32个电子商务领域的TikTok广告的四周数据集.
- 开发了一个多式联络来源管道,结合了感知哈希,音频指纹,视觉嵌入和NLP集群.
- 该管道应用于54个广告,180个登陆页面和3000多个视频,随后进行了网络和履行审计.
主要成果:
- 多模式后期融合在识别侵犯版权的内容重复使用方面明显优于单模式检测器.
- 记录了从时尚创作者那里系统窃取资产的行为,内容在多个领域重新出现.
- 广告商店展示了错误的产品陈述和不可靠的履行,表明消费者欺诈.
- 网络分析显示了协调的参与者集群,内容重新上传时间快 (中位数为18小时).
结论:
- 开发的来源管道有效地识别了在免费启动的社交媒体广告中的版权侵权和消费者欺诈.
- 免费启动快速将被盗的文化资产转化为假冒销售,突出了平台完整性和消费者保护方面的差距.
- 该研究为改善数字商业治理提供了方法论框架和社会技术见解.
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