在Instagram上评估领先的烟草品牌对政策的遵守
Scott I Donaldson1,2, Amanda DeJesus2, Emily Wang2
1Rutgers Robert Wood Johnson Medical School, New Brunswick, New Jersey, USA.
Tobacco control
|January 27, 2026
概括
在Instagram上,领先的烟草品牌经常违反政策,让年轻人接触到营销. 需要更严格的执法,以保护年轻人免受在线烟草广告的影响.
科学领域:
- 公共卫生 公共卫生
- 数字营销 数字营销 数字营销
- 控制烟草的控制方式
背景情况:
- Instagram是一个平台,在这个平台上,支持烟草的内容可能会接触到未成年用户.
- 美国现有的联邦和平台政策旨在限制烟草营销.
- 本研究检查了主要烟草品牌在Instagram上遵守这些政策的情况.
研究的目的:
- 评估是否遵守Instagram的政策和联邦烟草管制法规.
- 评估主要烟草品牌在社交媒体上的营销做法.
- 识别与年龄隔离,披露和警告相关的政策违规行为.
主要方法:
- 从六个领先的烟草品牌收集了1654个Instagram帖子 (2022年10月 - 2024年9月).
- 编码的帖子符合Instagram,FTC和FDA的政策.
- 分析了年龄差距,财务披露,健康警告和受限制的URL.
主要成果:
- 69.4%的帖子与商业烟草网站相关;46.7%提供不受限制的访问.
- 影响者帖子 (19.2%) 往往缺乏必要的财务关系披露 (41.6%).
- 72.6%的职位上有健康警告标签,但只有41.3%的职位上有年龄警告标签.
结论:
- 在Instagram上领先的烟草品牌经常违反年龄验证,赞助披露和健康警告的政策.
- 违规行为表明需要通过Instagram,FTC和FDA加强执法.
- 加强监管至关重要,以减轻年轻人在社交媒体上接触烟草营销的风险.
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