减少危机锁定期间的恐慌购买:基于理论的在线干预的随机对照试验
Karina T Rune1, Trent N Davis1, Jacob J Keech2
1School of Health, University of the Sunshine Coast, Sippy Downs, QLD 4556, Australia.
Behavioral sciences (Basel, Switzerland)
|January 28, 2026
概括
一个简短的在线干预有效地减少了恐慌购买认知,通过修改心理驱动因素,如意愿和态度. 这一战略显示出缓解危机驱动的消费者行为的前景.
科学领域:
- 心理学 心理学 心理学
- 行为经济学是一种行为经济学.
- 公共卫生 公共卫生
背景情况:
- COVID-19封锁和其他危机引发了恐慌购买,破坏了供应链.
- 心理因素,如社会认知预测恐慌购买行为.
- 需要基于证据的干预措施来解决恐慌购买的心理驱动因素.
研究的目的:
- 评估基于社会认知模型的简短在线干预.
- 在假设的锁定场景中减少与恐慌购买相关的认知.
- 测试干预对意愿,意图,态度,主观规范和风险感知的有效性.
主要方法:
- 一个预先注册的随机对照试验,包括140名澳大利亚杂货店购物者.
- 参与者被分配到干预组或对照组.
- 自我报告测量评估的心理构造,干预前后.
主要成果:
- 与对照组相比,干预组显示心理构造的减少更大.
- 在所有五个建筑物中观察到卫生产品的显著下降.
- 不易腐烂的食品和清洁产品的减少也被发现.
结论:
- 基于理论的,可扩展的干预措施可以修改恐慌购买背后的社会认知过程.
- 简短的,基于理论的沟通策略显示出减少恐慌购买认知的潜力.
- 未来的研究应该在现实环境中测试干预措施,并针对自动认知过程.
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