情感结构互动网络和消费者对新能源汽车技术的看法:对在线品牌社区的行为网络分析
Jia Xu1, Chang Liu1, Liangdong Lu1
1Business School, Hohai University, Nanjing 211100, China.
Behavioral sciences (Basel, Switzerland)
|January 28, 2026
概括
在线社区塑造人们对新能源汽车 (NEV) 技术的看法. 情感一致的讨论和感知到的好处推动了消费者参与,而不是风险担忧.
科学领域:
- 行为科学 行为科学
- 运输研究 运输研究
- 计算社会科学 计算社会科学
背景情况:
- 消费者对新能源汽车 (NEV) 技术的看法受到在线互动的影响.
- 了解情感结构在在线网络中的作用对于技术采用至关重要.
研究的目的:
- 调查情感结构化的在线交互网络如何塑造消费者对新能源汽车 (NEV) 技术的看法.
- 分析消费者与新能源汽车品牌互动的心理和结构机制.
主要方法:
- 行为网络分析框架整合了情绪分析,话题建模和指数随机图模型 (ERGM).
- 分析了来自两个领先的新能源汽车品牌 (Brand_T和Brand_B) 的讨论论坛数据.
主要成果:
- 观察到特定品牌的情感认知概况:Brand_T表现出更广泛的与异质情绪的接触;Brand_B表现出更一致的情绪.
- 情感同类关系强烈推动了互动,特别是在Brand_B,正面情绪形成了密集的子网络.
- 感知到的技术效益,而不是风险敏感性,始终与更高的相互作用强度相关.
结论:
- 情感模式的在线网络显著影响消费者对NEV技术的看法和参与.
- 调查结果提供了关于将个人态度与技术采用中的群体动态相结合的见解.
- 对于新能源汽车制造商和政策制定者来说,设计心理上明智的沟通策略,以实现可持续的技术采用具有实际意义.
更多相关视频
07:49Automated Deployment of an Internet Protocol Telephony Service on Unmanned Aerial Vehicles Using Network Functions Virtualization
Published on: November 26, 2019
8.5K
12:09Network Analysis of the Default Mode Network Using Functional Connectivity MRI in Temporal Lobe Epilepsy
Published on: August 5, 2014
18.5K
相关概念视频
Protein Networks
4.5K
An organism can have thousands of different proteins, and these proteins must cooperate to ensure the health of an organism. Proteins bind to other proteins and form complexes to carry out their functions. Many proteins interact with multiple other proteins creating a complex network of protein interactions.
These interactions can be represented through maps depicting protein-protein interaction networks, represented as nodes and edges. Nodes are circles that are representative of a protein,...
These interactions can be represented through maps depicting protein-protein interaction networks, represented as nodes and edges. Nodes are circles that are representative of a protein,...
4.5K
Protein Networks
2.8K
2.8K
Network Covalent Solids
16.1K
Network covalent solids contain a three-dimensional network of covalently bonded atoms as found in the crystal structures of nonmetals like diamond, graphite, silicon, and some covalent compounds, such as silicon dioxide (sand) and silicon carbide (carborundum, the abrasive on sandpaper). Many minerals have networks of covalent bonds.
To break or to melt a covalent network solid, covalent bonds must be broken. Because covalent bonds are relatively strong, covalent network solids are typically...
To break or to melt a covalent network solid, covalent bonds must be broken. Because covalent bonds are relatively strong, covalent network solids are typically...
16.1K
Network Function of a Circuit
687
Frequency response analysis in electrical circuits provides vital insights into a circuit's behavior as the frequency of the input signal changes. The transfer function, a mathematical tool, is instrumental in understanding this behavior. It defines the relationship between phasor output and input and comes in four types: voltage gain, current gain, transfer impedance, and transfer admittance. The critical components of the transfer function are the poles and zeros.
687
Rational Emotive Behavior Therapy
417
Cognitive-behavioral therapies (CBTs) are grounded in the belief that our thoughts profoundly influence our emotions and actions. Advocates of CBT emphasize three core assumptions: first, that cognitions are identifiable and measurable; second, that they are central to psychological functioning; and third, that irrational or maladaptive beliefs can be replaced with rational and adaptive ones. This transformative approach to therapy has paved the way for specific models such as Albert...
417
Sequence Networks of Rotating Machines
487
A Y-connected synchronous generator, grounded through a neutral impedance, is designed to produce balanced internal phase voltages with only positive-sequence components. The generator's sequence networks include a source voltage that is exclusively in the positive-sequence network. The sequence components of line-to-ground voltages at the generator terminals illustrate this configuration.
Zero-sequence current induces a voltage drop across the generator's neutral impedance and other...
Zero-sequence current induces a voltage drop across the generator's neutral impedance and other...
487
