关于高尔夫球模式转变的比较研究,重点关注参与满意度,转换意图,忠诚度和持续参与意图
1Department of Professional Sports Coaching, Taegu Science University, 47, Yeongsong-ro, Buk-gu, Daegu 41453, Republic of Korea.
Behavioral sciences (Basel, Switzerland)
|January 28, 2026
概括
公园高尔夫提供了卓越的身体和精神满意度,与田间和虚拟现实 (VR) 高尔夫相比,培养了更高的忠诚度和持续参与. 野外高尔夫球运动的参与者表现出更高的转换意图,这表明潜在的磨损风险.
科学领域:
- 运动科学 运动科学 运动科学
- 休研究 休研究
- 消费者行为 消费者行为
背景情况:
- 韩国高尔夫球市场正在多样化,包括传统的田间高尔夫,虚拟现实 (VR) 高尔夫和公园高尔夫.
- 公园高尔夫球正在迅速普及,特别是在老年人中.
- 了解不同高尔夫球类型的参与者心理和行为对于行业的可持续性至关重要.
研究的目的:
- 调查韩国成年人在场,VR和公园高尔夫球中参与满意度,转换意图,忠诚度和持续参与意图的差异.
- 确定每个高尔夫球类型所提供的独特体验价值.
- 为差异化营销和管理策略提供见解.
主要方法:
- 在韩国城市,对327名常规参与者 (20岁以上) 进行了现场 (n=98),VR (n=132) 和公园高尔夫球 (n=97) 的调查.
- 通过在线/离线调查收集的数据.
- 多变量方差分析 (MANOVA) 与后 hoc 测试被用来比较心理和行为变量.
主要成果:
- 公园高尔夫球参与者报告的身体和心理满意度明显高于田野和VR高尔夫球参与者.
- 野外高尔夫球参与者表现出比VR高尔夫球参与者更高的切换意图.
- 公园高尔夫表现出最高水平的忠诚度和持续参与意图.
结论:
- 公园高尔夫球擅长满足参与者的身体和心理需求,从而带来更大的满意度和忠诚度.
- 野外高尔夫可能面临着由于感知成本和时间负担的磨损风险.
- 每个高尔夫形式都提供了独特的体验价值,需要针对市场发展和参与者保留的定制策略.
相关概念视频
Switching of BJT
849
Switching behavior in Bipolar Junction Transistors (BJTs) is a fundamental aspect utilized in various electronic circuits, particularly for digital logic applications like switches and amplifiers. In a typical switching circuit, a BJT alternates between cut-off and saturation modes, corresponding to the "off" and "on" states, respectively, thus behaving like an ideal switch.
Cut-off Mode ("Off" State): In this state, both the emitter-base and collector-base junctions are...
Cut-off Mode ("Off" State): In this state, both the emitter-base and collector-base junctions are...
849
Case Studies
13.5K
There are many research methods available to psychologists in their efforts to understand, describe, and explain behavior and the cognitive and biological processes that underlie it.
13.5K
Comparing Copy Number Variations and SNPs
18.7K
Sequencing of the human genome has opened up several best-kept secrets of the genome. Scientists have identified thousands of genome variations that exist within a population. These variations can be a single nucleotide or a larger chromosomal variation.
Copy number variations or CNVs are the structural variations that cover more than 1kb of DNA sequence. The single nucleotide polymorphism (SNP), on the other hand, is a single nucleotide change or a point mutation that is found in more than 1%...
Copy number variations or CNVs are the structural variations that cover more than 1kb of DNA sequence. The single nucleotide polymorphism (SNP), on the other hand, is a single nucleotide change or a point mutation that is found in more than 1%...
18.7K
Continuing Care
1.9K
Continuing care describes the variety of health, personal, and social services provided over a prolonged period. The need for continuing care is increasing because people are living longer. Many people do not have families or others to care for them. Continuing care is mainly for patients who are disabled, functionally dependent, or suffering from a terminal disease. It is available within institutional settings or in homes. Examples include nursing centers or facilities, assisted living,...
1.9K
Continuity of a Function
237
A function is continuous at a point a if three conditions are met: the function is defined at a, the limit of the function as x approaches a exists, and this limit equals the function’s value. Mathematically, this is written asThis definition ensures the graph of the function does not exhibit any breaks, holes, or jumps at that point. Discontinuities occur when any of these conditions fail. A removable discontinuity exists when the two-sided limit exists but the function is either...
237
Continuity Equation
3.3K
The continuity equation asserts that the mass flow rate must remain constant for a steady flow of an incompressible fluid within a confined system. This principle applies to systems where fluid passes through varying cross-sectional areas, such as nozzles, syringes, and pipes.
The mass flow rate is expressed as:
The mass flow rate is expressed as:
3.3K


