蜂蜜消费偏好的探索性研究:来自科索沃多模型方法的见解
Arbenita Hasani1, Oltjana Zoto2, Manjola Kuliçi3
1Department of Food Technology with Biotechnology, Faculty of Agriculture and Veterinary, University of Prishtina, 10000 Prishtina, Kosovo.
Foods (Basel, Switzerland)
|January 28, 2026
概括
消费者的知识和信任显著影响了科索沃购买本地蜂蜜的意愿. 教育消费者并提供明确的来源信息是开发可持续蜂蜜市场的关键.
科学领域:
- 农业经济学 农业经济学
- 消费者科学 消费者科学
- 行为经济学是一种行为经济学.
背景情况:
- 蜂蜜消费很普遍,在科索沃,人们更倾向于当地产品.
- 了解消费者行为对于有效的蜂蜜生产,营销和政策至关重要.
- 支付意愿 (WTP) 的变化需要对影响因素进行详细分析.
研究的目的:
- 为了检查与科索沃蜂蜜有关的消费者行为,偏好和知识.
- 确定消费者为蜂蜜支付意愿 (WTP) 的关键驱动因素.
- 为加强科索沃可持续蜂蜜市场的战略提供信息.
主要方法:
- 在线问卷调查对503名受访者进行了调查.
- 使用人工神经网络 (ANN),决策树建模 (CHAID) 和顺序逻辑回归进行分析.
- 使用补充的统计模型来增强预测能力和可解释性.
主要成果:
- 观察到高蜂蜜消费和偏好当地蜂蜜.
- 支付意愿 (WTP) 根据知识,收入和可信的信息来源有很大的差异.
- ANN确定了推和产品熟悉度;决策树突出了对细分的知识和收入;物流回归强调了感知质量和来源.
结论:
- 消费者教育和信任线索对于可持续的蜂蜜市场至关重要.
- 产品的属性,特别是植物和地理来源,对购买决策产生重大影响.
- 基于知识和收入的有针对性的细分可以为营销策略提供信息.
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