上循环食品:什么影响消费者对基于循环经济的消费战略的反应? 来自系统文献审查的见解
Qamar U Zaman1, Luca Rossetto1, Leonardo Cei1
1Department of Land Environment, Agriculture and Forestry, University of Padova, 35122 Padova, Italy.
Foods (Basel, Switzerland)
|January 28, 2026
概括
上循环食品 (UFs) 为食物浪费提供了一个可持续的解决方案. 消费者意识是弥合积极态度和实际购买行为的关键,有针对性的信息策略提高了接受度.
科学领域:
- 食品科学 食品科学 食品科学
- 消费者行为 消费者行为
- 可持续性研究 可持续性研究
背景情况:
- 上循环食品 (UFs) 来自原料,否则将被浪费,呈现一个可持续的方法,减少食物浪费.
- 消费者接受对于上循环食品的市场成功至关重要,需要了解影响因素.
研究的目的:
- 系统地审查和分析有关消费者对上循环食品的评估现有的文献.
- 确定影响消费者反应的关键因素,包括态度,购买意图,感官评估和支付意愿.
主要方法:
- 2025年7月10日,在Scopus中进行了系统的文献搜索.
- 分析遵循PRISMA协议,包括自2010年以来发表的54篇研究文章 (83项研究),重点是对UFs的消费者评估.
- 总食品质量模型被用来框架讨论发现.
主要成果:
- 消费者通常对回收食品表现出积极的态度,但这并不能立即转化为购买行为.
- 消费者意识成为采用这一技术的重要障碍.
- 产品线索,消费者特征和感知显著影响消费者反应,如一般态度,购买意图,感官评估和支付意愿.
结论:
- 诸如信息工具 (索赔,认证) 和有针对性的消费者细分 (例如,环保主义者) 等策略可以增强上循环食品的接受度.
- 解决价格敏感性,风险厌恶和新恐惧症等障碍,通过明确沟通关于上循环食品的性质至关重要.
- 需要进一步的研究和战略沟通,才能充分发挥上循环食品在打击食物浪费方面的潜力.
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