销售男子气概 - - 关于"低T"的社交媒体内容中性别表征的定性分析
Emma Grundtvig Gram1, Barbara Mintzes2, Tessa Copp3
1Center for General Practice, Department of Public Health, University of Copenhagen, Denmark; Sydney School of Public Health, Faculty of Medicine and Health, The University of Sydney, Australia.
Social science & medicine (1982)
|January 28, 2026
概括
社交媒体内容将低丸激素与男子气概危机联系在一起,影响男性的性表现和健康. 这种营销利用不安全感,在没有证据的情况下推广丸激素产品,并医学化男性健康.
科学领域:
- 卫生和医学社会学.
- 媒体和通信研究 媒体和通信研究
- 男人的健康 男人的健康
背景情况:
- 丸激素营销历史上将男性气质与力量和性表现联系在一起.
- 这种营销已经转移到社交媒体平台,如Instagram和TikTok,使得目标受众参与.
- 了解这些描述对于解决男性的健康观念和产品消费至关重要.
研究的目的:
- 检查关于测试和治疗的社交媒体内容中的性别和男性性描绘.
- 分析Instagram和TikTok等平台如何塑造人们对男性健康和丸激素的看法.
- 识别潜在的信息及其对男性自我认知和健康行为的影响.
主要方法:
- 用定性内容分析来研究社交媒体帖子.
- 表演性理论为分析框架提供了信息.
- 分析了Instagram和TikTok上的内容,重点关注与丸激素相关的讨论.
主要成果:
- 出现了四个主题:与男性性/性表现相关的丸激素危机,作为年轻男性/健身问题的重塑品牌,与男性理想相关的自我优化,以及对女性性的二元反对.
- 肖像画与"人气圈"社区保持一致,促进狭窄的男性性和对女性性的回归观点.
- 帖子利用不安全感,使用解放性的语言出售丸激素产品,通常没有支持证据.
结论:
- 社交媒体内容通过将丸激素与男子气概和自我价值联系起来,使男性的健康变得医学化.
- 这些描绘宣传消费丸激素产品以增强男子气概,往往缺乏科学验证.
- 这些发现强调了对男性健康信息和产品在线营销的批判性媒体素养的需要.
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