人工智能产生的内容采用的自主性悖论:在中国的微型短片戏剧产业中,TAM模式的创意特定替代方案
1School of Animation, Jinling Institute of Technology, Nanjing, Jiangsu, China.
PloS one
|January 30, 2026
概括
中国微型短剧产业的创作者面临着人工智能生成内容 (AIGC) 的自主性悖论. 在提高效率的同时,AIGC的采用受到创意自主权的保留和创新兼容性的影响,创作者将AI视为增强器,而不是替代品.
科学领域:
- 创意产业 创意产业 是一个创意产业.
- 人与计算机的交互
- 人工智能伦理学 人工智能伦理学
背景情况:
- 中国的微型短片戏剧产业正在迅速扩大,整合了人工智能产生的内容 (AIGC).
- 采用AIGC给创作者带来了一个"自主悖论",平衡效率增长与减少创作控制的恐惧.
- 中国的集体主义文化价值观可能会扩大人工智能驱动的生产力与维护个人自主权之间的紧张关系.
研究的目的:
- 提出和测试创意产业技术接受模型 (CITAM),以了解微型短剧创作者之间的AIGC采用意图.
- 通过结合创新兼容性 (IC) 和创意自主性保留 (CAR) 来适应技术接受模型 (TAM) 适用于创意环境.
- 调查影响创意产业采用AIGC的理性和心理因素.
主要方法:
- 一种混合方法的方法,结合了定量调查 (n=607) 和定性深度访谈 (n=10).
- 用结构方程建模 (SEM) 来测试拟议的CITAM,整合了TAM,创新扩散和自决理论的构造.
- 分析的重点是IC的调解作用和CAR在感知好处和AIGC采用意图之间的关系中的调节作用.
主要成果:
- 创意自主保留 (CAR) 积极影响AIGC采用意图,由创新兼容性 (IC) 调解.
- 汽车负面调节了IC对采用意向的积极影响,这表明在感知到的好处和自主性之间存在心理紧张.
- 定性调查结果显示,创作者认为AIGC是一种"创造力放大"工具,增强想法,而不是取代"人类的火花".
结论:
- CITAM为创意产业提供了TAM的定制扩展,强调了平衡技术效率与创造者代理的重要性.
- 调查结果为开发人员提供了实际指导,帮助他们设计出保护创作者自主权的AI工具,并帮助决策者解决创作者权利问题.
- 该研究为创意经济中道德AI采用建立了初始框架,强调了跨文化验证的必要性.
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