冷却对话:关于薄荷醇和风味烟草限制的讨论在TikTok上
Charlotte McCormick1,2, Nathan A Silver3, Susana Rodriguez Gongora1,2
1Department of Health, Human Performance and Recreation, University of Arkansas, Fayetteville, Arkansas, USA.
Substance use & misuse
|February 1, 2026
概括
提克多推广规避口味禁令的视频收到的浏览量和喜欢数量超过了政策讨论. 这凸显了TikTok在监管不足的烟草营销中的作用,这构成了重大的监管挑战.
科学领域:
- 公共卫生 公共卫生
- 社交媒体分析 社交媒体分析
- 烟草控制政策 烟草控制政策
背景情况:
- 香料政策是烟草控制中存在争议的问题.
- TikTok是一个讨论烟草政策和规避方法的平台.
研究的目的:
- 检查与TikTok上的风味禁令相关的内容.
- 分析用于规避平台上的烟草控制政策的方法.
主要方法:
- 从2018年9月到2023年9月使用TikTok API,取了1,139个TikTok视频和元数据.
- 两名训练有素的编码员对609个与口味禁令相关的视频进行了分类,以确定它们与薄荷禁令和新兴代码的相关性.
主要成果:
- 宣传风味禁令规避方法 (如囊注射器,风味卡) 的视频获得了显著更多的浏览量和喜欢.
- 香烟是展示最多的产品 (51.6%),其次是电子烟 (23.9%).
- 影响者对薄荷禁令的讨论显示,大多数人反对禁令,在17.7%的影响者视频中讨论了种族影响.
结论:
- TikTok促进了烟草产品的监管不足的营销和销售,这构成了一个紧迫的烟草监管问题.
- 宣传规避策略的视频比关注政策讨论或政治动员的视频吸引了更多的参与.
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